1997 Differentiation Naming 
Hearpreneur
SEPTEMBER 9, 2022
Marvel’s fascinating turnaround story is no less than a heroic action story where the protagonist flips the scales at the last moment and arises like the phoenix, just like the many superheroes it helped become household names. Netflix was founded in 1997 by Reed Hastings and Marc Randolph to combat late fees for video rentals.
Duct Tape Marketing
OCTOBER 27, 2022
Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Remember, Bezos did not have a name for his company, and he didn't have a company.
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Steve Blank
NOVEMBER 8, 2010
In 1997, RIM introduced the first packet-switched messaging device. The new device could hold names, email addresses, phone and fax numbers and incoming and outgoing messages. Here you need to spend your marketing dollars differentiating your product from the incumbents. RIM Interactive Pager 900. Are you faster and better?
ConversionXL
AUGUST 21, 2015
The company’s brand name. As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons.
alexpoole.info
AUGUST 14, 2012
Lund, 1997, 1998, 1999 ). They point out that of 123 statements about typography in Burt’s book, only three – 3 – were either supported by data or by reference to named sources (Rooum, 1981; Hartley and Rooum, 1983; in Lund, 1995 ). Letter differentiation and rate of comprehension in reading. Review article.
Hearpreneur
AUGUST 19, 2015
I started my business namely to help others and to improve upon the aloof customer service being presented in the IT industry. That’s what spawned the idea that I can do better and namely how computer users deserved much better. Do you know the name of the cleaning person? That’s it. That’s what we do.
abovethecrowd.com
JUNE 2, 2021
Warren Buffet, 1997. If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate. He also says they need to be “must own” names. Are Asana, Palantir, ZipRecruiter, and Squarespace “must own” names? Marketing 101: Customers love free stuff. If you bid $0.01
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