A Smart Bear: Startups and Marketing for Geeks

OCTOBER 23, 2012

Outspoken investor Paul Kedrosky characterizes Color’s reputation: “It’s become a punch line. Freeloader — On $3m invested, sold for $38m in 1996 — shut down in 1997. It’s not about the financing path, it’s about what you’ve decided to build. The launch, by the way, was a failure.

IPO 240

IPO Flash Bootstrapping Private Equity 240

Both Sides of the Table

JULY 23, 2013

After 3 years as “the business guy” I was now going to get a chance to work with the deeply technical group and earn my reputation. In 1997 I was sent to England to work on a project for the oil company Halliburton. Finance weenies not geeks. You’re a tech guy. We take MBAs. You know, business people.

Marketing 385

Marketing Europe Engineer Networking 385

Up and Running

SEPTEMBER 12, 2014

Certification began in 1997, as a concrete way to ensure that a fair trade certified (FTC) label on a product meant that a series of milestones had been met, and a socially conscious consumer could rest easy with their purchase. The Pros and Cons of Fair Trade Coffee. Pros: Keeps grievous violations at bay.

Green 115

Green Africa Asia Restful 115

Up and Running

APRIL 5, 2021

Why web pop-ups have such a tumultuous reputation Now let’s take a look at the history of pop-ups in order to better understand how best to use them. By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. As commerce rose with the web — so did the associated marketing.

Customer 96

Customer Lead Generation Flash Conversion 96

Hearpreneur

AUGUST 19, 2015

My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. But I stopped myself, realizing that I didn’t want to bash this small business online and forever tarnish their reputation. It was so bad that I almost wrote my first Yelp review.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48