1997 Internet Viral 
Both Sides of the Table
MAY 23, 2012
In 1997, the year the Kauffman Report begins its analysis; there were 70 million users online globally. By the end of 2011 the Internet population was estimated at 2.3 billion, with 275 million in North America alone (source: Internet World Stats) and an astounding global penetration of 33% of the world’s population.
Startup Professionals Musings
SEPTEMBER 3, 2021
Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Online it may be time to take a formal position via blogs and interviews.
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The Startup Magazine
APRIL 8, 2024
Now, a lot of businesses only see Gen Z as teenagers, but this generation started in 1997, so essentially, the older ones are in their late 20s, slowly creeping to their 30s. Is there a certain age range? Well, if you’re not targeting Gen Z, then it might be time to move forward and do this!
Entrepreneurs-Journey.com by Yaro Starak
MAY 6, 2011
You see, the line of thought started from a forum discussion where people were talking about the now famous Internet marketing ‘ 30 Day Challenge ‘ by Ed Dale. It’s this article by Tom Peters I read way back in 1997 that shifted a paradigm in my business thinking, and got me working on a strategy to brand myself.
Reid Hoffman
MARCH 19, 2019
And from a financial perspective, any investor would be better off buying stock in Amazon than buying and share of a corner bookshop; if you invested $100 in Amazon’s 1997 initial public offering (IPO), those shares would have been worth about $120,000 in 2018. Amazon saw that the internet would change retail.
Reid Hoffman
JANUARY 19, 2021
For example, in 1997, I had not realized that you need to invent and reinvent your go to market strategy together with your product idea. My initial theory was that my value came from being a consumer internet expert with special expertise in virality, since I was one who invented some key viral marketing practices.
abovethecrowd.com
JUNE 2, 2021
Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Marketing 101: Customers love free stuff. You guessed it — straight up free money.
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