Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Online it may be time to take a formal position via blogs and interviews.

Stealth 362

Stealth Leadership Viral Social Media 362

Both Sides of the Table

MAY 23, 2012

In 1997, the year the Kauffman Report begins its analysis; there were 70 million users online globally. By the end of 2011 the Internet population was estimated at 2.3 billion, with 275 million in North America alone (source: Internet World Stats) and an astounding global penetration of 33% of the world’s population.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

The Startup Magazine

APRIL 8, 2024

Now, a lot of businesses only see Gen Z as teenagers, but this generation started in 1997, so essentially, the older ones are in their late 20s, slowly creeping to their 30s. Is there a certain age range? Well, if you’re not targeting Gen Z, then it might be time to move forward and do this!

Social Media 111

Social Media Advertising Viral Small Business 111

Reid Hoffman

MARCH 19, 2019

And from a financial perspective, any investor would be better off buying stock in Amazon than buying and share of a corner bookshop; if you invested $100 in Amazon’s 1997 initial public offering (IPO), those shares would have been worth about $120,000 in 2018. Amazon saw that the internet would change retail.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Reid Hoffman

JANUARY 19, 2021

For example, in 1997, I had not realized that you need to invent and reinvent your go to market strategy together with your product idea. My initial theory was that my value came from being a consumer internet expert with special expertise in virality, since I was one who invented some key viral marketing practices.

Startup 36

Startup Cofounder Advertising Hiring 36

Entrepreneurs-Journey.com by Yaro Starak

MAY 6, 2011

You see, the line of thought started from a forum discussion where people were talking about the now famous Internet marketing ‘ 30 Day Challenge ‘ by Ed Dale. It’s this article by Tom Peters I read way back in 1997 that shifted a paradigm in my business thinking, and got me working on a strategy to brand myself.

Social Network 80

Social Network Audience Affiliate Viral 80

abovethecrowd.com

JUNE 2, 2021

Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Marketing 101: Customers love free stuff. You guessed it — straight up free money.

IPO 82

IPO Customer Matching Silicon Valley 82