Remove 1997 Remove Missouri Remove PR Remove Sales
article thumbnail

Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road.

Missouri 102