Remove 1997 Remove Naming Remove Reputation Remove Sales
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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

After 3 years as “the business guy” I was now going to get a chance to work with the deeply technical group and earn my reputation. I worked in Rome on a small team with a really smart young woman named Elisabetta. In 1997 I was sent to England to work on a project for the oil company Halliburton. Persistent?

Marketing 385
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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop.

Missouri 102
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Should You Serve Fair Trade Coffee?

Up and Running

Certification began in 1997, as a concrete way to ensure that a fair trade certified (FTC) label on a product meant that a series of milestones had been met, and a socially conscious consumer could rest easy with their purchase. There are critics of the fair trade system itself, who say that it is less impactful than the name would imply.

Green 115
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

I started my business namely to help others and to improve upon the aloof customer service being presented in the IT industry. That’s what spawned the idea that I can do better and namely how computer users deserved much better. At Blurb, we’ve built an Internet platform for people to produce their own bookstore-quality books.