Sustaining Innovation vs. Disruptive Innovation
YoungUpstarts
MARCH 27, 2019
Hoque notes the company’s ongoing success with blockbuster medicines and vaccines with household names, such as Zithromax, Lipitor and Viagra. A key to disruptive innovation is that, opposed to sustaining innovation, it does not take place with established competitors , as Christensen explains in Harvard Business Review.
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