[Review] Twitter Is Not A Strategy
YoungUpstarts
JANUARY 8, 2015
In its first two chapters, the book argues that while digital technology have rocked our worlds, the fundamentals of strong brands have not changed. A case in point is Apple, whose “Think Different” campaign in 1997 (see video below) served as a rallying call to those who shared the brand’s values. Strong Brands Still Matter.
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