Remove 1997 Remove Naming Remove Viral
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It’s Morning in Venture Capital

Both Sides of the Table

In 1997, the year the Kauffman Report begins its analysis; there were 70 million users online globally. When you order an Amazon Kindle it comes pre-configured with your user name already configured into the device so that you can click a single button and buy shit. There are 20x more consumers online.

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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Marvel’s fascinating turnaround story is no less than a heroic action story where the protagonist flips the scales at the last moment and arises like the phoenix, just like the many superheroes it helped become household names. Netflix was founded in 1997 by Reed Hastings and Marc Randolph to combat late fees for video rentals.

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Building a Great Startup Board: Pt 1

Reid Hoffman

I’ve been on so many different boards now that I need to go back and count them up to name the number of different boards on which I’ve served. One of the reasons I joined Greylock is that I shared the firm’s philosophy on investors and entrepreneurs: namely, companies succeed because of the entrepreneurs and executives, not the investors.

Startup 36
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What Is It That You’re ALWAYS Selling?

Entrepreneurs-Journey.com by Yaro Starak

It’s this article by Tom Peters I read way back in 1997 that shifted a paradigm in my business thinking, and got me working on a strategy to brand myself. Realize that you are selling yourself, the brand named ‘You Inc,’ and use that realization to structure everything that you say and do – at least in the future.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). He also says they need to be “must own” names. Marketing 101: Customers love free stuff.

IPO 82
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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

In 1997 the Nielsen Norman Group revealed that 79% of users they tested scanned web pages rather than reading them. Since then, our online lives have only gotten busier as we’re bombarded daily with personal messages, cat gifs, marketing messages, viral videos, political messages… You get the idea.