crowdSPRING Blog

MARCH 5, 2013

These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road.

Missouri 102

Missouri Kansas Texas PR 102

Both Sides of the Table

JULY 23, 2013

I have published many of these PR Tips before. After 3 years as “the business guy” I was now going to get a chance to work with the deeply technical group and earn my reputation. In 1997 I was sent to England to work on a project for the oil company Halliburton. I recently had this chat with a young friend of mine.

Marketing 385

Marketing Europe Engineer Networking 385

Hearpreneur

AUGUST 19, 2015

My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. But I stopped myself, realizing that I didn’t want to bash this small business online and forever tarnish their reputation. Thanks to Nicole Nurse, Black Leopard PR ! #27)

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48