1997 Reputation Sales Small Business 
crowdSPRING Blog
MARCH 22, 2018
In our recent article 7 Epic Product Fails and the Valuable Lessons They Can Teach Your Small Business we explored the important lessons your business can learn from products that spectacularly failed to make the cut. Lipitor (1997). Super Mario games continue to innovate and earn astounding sales numbers today.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
Outspoken investor Paul Kedrosky characterizes Color’s reputation: “It’s become a punch line. Freeloader — On $3m invested, sold for $38m in 1996 — shut down in 1997. The launch, by the way, was a failure. And it’s now bankrupt.) ” Not long ago it was the opposite. .”
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Up and Running
SEPTEMBER 12, 2014
For many consumers and small business owners in the U.S. Certification began in 1997, as a concrete way to ensure that a fair trade certified (FTC) label on a product meant that a series of milestones had been met, and a socially conscious consumer could rest easy with their purchase. The Pros and Cons of Fair Trade Coffee.
crowdSPRING Blog
MARCH 5, 2013
These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop.
Hearpreneur
AUGUST 19, 2015
Tapping into my knowledge of and experience in automotive marketing, I identified a need to monetize social networks for businesses. My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. It was so bad that I almost wrote my first Yelp review.
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