Banner Ads Suck (and How to Make Them Convert Better)
ConversionXL
AUGUST 21, 2015
This is due to many reasons, mainly: a lack of credibility. plain old ‘ banner blindness ‘ Banner blindness is largely due to the fact that most people read in a F-shaped Pattern online: Image Source. Still, fake dialog boxes got many more clicks than regular banners, which users had already started to ignore in 1997. ”.
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