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To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative.
Founded in 1998, we continue to be at the forefront of the digital payments revolution. A lack of tone of voice consistency can be a real conversion killer, so the tone of your PPC ads should be the same as the tone of your landing pages, for example. In 2015, 28% of the 4.9 billion payments we processed were made on a mobile device.
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