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When I decided I wanted to start a company, I realized that I needed to pick up certain skills first, like product management, knowledge of online services, and a practical understanding of commercial softwaredevelopment. I was still unprepared; I had no idea that I also needed to learn about go-to-market strategy and distribution.
When I decided I wanted to start a company, I realized that I needed to pick up certain skills first, like product management, knowledge of online services, and a practical understanding of commercial softwaredevelopment. I was still unprepared; I had no idea that I also needed to learn about go-to-market strategy and distribution.
A business person may have equal or more valuable skills than a software person, but they are not universally understood in the simplistic way that software people’s skills are. Ask anybody what a softwaredeveloper does and they can give you the one-sentence “makes software” answer.
Microsofts originalplan was to make money selling programming languages, of all things.Their current businessmodel didnt occur to them until IBM droppedit in their lap five years later. Back in 1998 our CFOtried to talk me into it. Surely 1998 was a little late to arrive at the party. We were a company whose wholem.o.
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