Duct Tape Marketing

OCTOBER 27, 2022

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Think of it as a mantra in 1998, in a second shareholder letter, or 1999 Yeah. (20:43):

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Seattle Silicon Valley Conversion Naming 91

ConversionXL

OCTOBER 21, 2016

As Luke Wroblewski of Google chronicled years ago, Amazon really pioneered this trend… Luke Wroblewski , Google : “In 1998, the site had two top-level categories: books and music. via LukeW). Here’s a look at how Amazon used tabbed navigation in the earlier days… Image Source.

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Architecture Canada AJAX Matching 48

crowdSPRING Blog

JULY 10, 2011

In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Ate the points of differentiation compelling? Differentiate in a compelling way.

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Marketing Differentiation Widget Search 115

crowdSPRING Blog

JUNE 9, 2010

None of those early failures deterred Tony from pursuing more entrepreneurial ventures, culminating in a $265 million sale of his startup Link Exchange, to Microsoft, in 1998. It’s clear that happiness has always been important to Tony.

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Social Media Differentiation Stock Small Business 93

Austin Startup

JANUARY 11, 2011

More interesting than the fact that it beat out “nom nom nom,&# the cheery affirmation of cookie love by childhood favorite Sesame Street character Cookie Monster, was that the 1998 Word of the Year was the tech prefix “e&# as in eCommerce.

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eCommerce Mobile Austin Business Model 83

Jeff Hilimire

APRIL 24, 2013

There are many, many things I wish I had known about the industry and business in general before I started my agency back in 1998. For instance, I remembered in 2002 when we “invented” wireframes.

Entrepreneur 62

Entrepreneur Differentiation Leadership Hiring 62

Austin Startup

JUNE 4, 2017

You’re looking at weeks of work just to create your infrastructural table stakes (the bare minimum) and that’s before you start working on the stuff differentiates you. In 1998, five percent of shoes were sold through mail-order catalogues and Swinmurn believed that he could beat those numbers with an online version.

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SQL Architecture Lean Hosting 48

Steve Blank

OCTOBER 4, 2010

The irony is that in a retrospective paper ten years later (1998), [ 2 ] the authors backed off from their claims. Using this idea to differentiate themselves as the hot new Silicon Valley VCs, some of his former business school students made this phrase their rallying cry. The only problem is that it’s simply not true. Golder and G.

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Silicon Valley Differentiation United States Customer Development 324

Duct Tape Marketing

MAY 23, 2017

Bryan: Yeah you know and you know I started in this industry 1998, Jeffrey and I start the first agency for conversion rate optimization and this is why — part of the reason why we had to do this book as a [00:17:18] for 20 years, we had tried to get people to understand hey, you need to optimize, you need to take care of your customers right.

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Tampa Florida Customer Audio 50

Steve Blank

OCTOBER 8, 2024

“Only the Paranoid Survive” Andy Grove – Intel CEO 1987-1998 I just had an urgent “can we meet today?” If possible, communicate and differentiate your innovation as incremental innovation. coffee with Rohan, an ex-student. His three-year-old startup had been slapped with a notice of patent infringement from a Fortune 500 company. “My

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Government Advisory Board Leadership Programming 296

Steve Blank

NOVEMBER 8, 2010

In 1998 RIM quickly followed this up with a next generation product with an 8-line display, ran on AA batteries and would last 500 hours. Here you need to spend your marketing dollars differentiating your product from the incumbents. It used narrowband PCS and was housed in a clamshell device with a full keyboard. Are you cheaper?

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Hockey Stick Customer Development Silicon Valley Networking 279

Ben's Blog

MAY 24, 2021

1990-1998 13.3% Time Period % Below IFR % Within IFR % Above IFR 1980-1989 30% 52% 13% 1990-1998 27% 49% 24% 1999-2000 18% 38% 44% 2001-2019 33% 45% 22% [ source ] When we combine the data from the two charts, we can discern some conclusions. 22% 1990-1998 13.3% 1990-1998 10% 6.3% Time Period IPO Pop* 1980-1989 6.1%

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SEC Accredited Investor IPO Technical Review 36

Austin Startup

APRIL 26, 2020

Then in 1998 along came a tiny company in Los Gatos, California named Netflix. It will ultimately lead to some positive word-of-mouth for Blockbuster, and a new competitive differentiator against Netflix. And the Blockbuster name became synonymous with late fees. The power of word of mouth cemented their reputation.

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Technical Review Campaign Video Naming 62

Hearpreneur

AUGUST 19, 2015

For me, and the other co-founder of MaxOut Strength Studio, we identified a unique piece of fitness equipment that would create an instant differentiator from all other fitness concepts. My parents did not wish to see me as struggling artists and thus I was enrolled in Bachelor of Business course in Australia.

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Entrepreneur Australia Technical Review Community 48