Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. Even less does it mean high transaction volume or revenue.
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