1999 Advertising Global Metrics 
Steve Blank
NOVEMBER 16, 2009
What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.
Agile VC
MAY 26, 2011
The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. I’m the founder, ex Hewlett-Packard Director of Advertising and former SVP at Millward Brown (global brand/ad research firm owned by WPP). This is my 2nd time trying this, first time was in 1999.
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ConversionXL
MARCH 19, 2020
“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” At the same time, the company contained its operating costs and came out of the recession stronger, bigger, and more profitable than it had been in 1999. That crisis saw a global spending decrease of 9%, with U.S.
Both Sides of the Table
MAY 23, 2012
In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. In 1997, the year the Kauffman Report begins its analysis; there were 70 million users online globally.
Scalable Startup
FEBRUARY 1, 2013
And now all of a sudden you have got this global market of all these early adopters that have smartphones connected to the Internet, and they can just pick up their things and run with them. It’s like one Internet advertising company will have a bad quarter and the other Internet advertising companies’ stocks will all drop.
alexpoole.info
AUGUST 14, 2012
5; in Lund, 1999 ). Lund, 1997, 1998, 1999 ). Most disappointing however, is that in more than one hundred years of legibility research, researchers have failed to form a concrete body of theoretical knowledge on the part that serifs may play in legibility ( Lund, 1999 ). Dowding 1957, p.5; Typographical features.
Occam's Razor
NOVEMBER 2, 2015
Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. It is not that hard.
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