Brand-Owned Terms: The Power—and Process—of Naming a Movement
ConversionXL
JANUARY 16, 2019
While the term was new, many of the ideas aligned with “ permission marketing ,” which Seth Godin brought into marketers’ consciousness in 1999 and contrasted with “interruption marketing.” The most underrated piece of marketing advice is that you’ve got to name something,” Drift’s Dave Gerhardt told Leadfeeder. “If Conclusion.
Let's personalize your content