1999 Channel Hockey Stick 
Steve Blank
NOVEMBER 8, 2010
In 1999, about the same time RIM introduced its first interactive pager, another advanced technology company, TiVo , shipped its first product. This results in a much slower adoption curve – the classic hockey stick. Video Recording. New Market Revenue Curve. But trying to create a totally new market took its toll.
Steve Blank
SEPTEMBER 10, 2009
With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) End result? After twelve months Handspring’s revenue was $170 million.
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