First Impressions Matter: Why Great Visual Design Is Essential
ConversionXL
APRIL 30, 2019
People have a fixed idea of what an ecommerce site should look like. Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. navigation is difficult to use), and close to 60% noted “hidden costs” (i.e. shipping costs) as the primary reason they left without pa ying.
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