How to name your product, service, or startup
www.volkside.com
DECEMBER 5, 2011
Try to find an objective measure and add it to your name requirements. Look at other brand names outside your field. Download word lists and sort, cut and dice them in various ways. Tim Ferriss and Kevin Rose (2009): How to test company or product names using Google AdWords. Guy Kawasaki (2007): How to Name a Name.
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