First Impressions Matter: Why Great Visual Design Is Essential
ConversionXL
APRIL 30, 2019
People have a fixed idea of what an ecommerce site should look like. Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. Diverting from those is a risk, no matter how imaginative or striking the design. Key takeaway: Make your web design simple and familiar. Follow conventions. It takes 2.6
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