The unimportance of product names
37signals.com
DECEMBER 5, 2011
Established 1999 in Chicago. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Obsessing over a name is an easy time trap to fall into when you should be focused on more important obstacles (i.e.
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