article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo 100,000/mo means Global 2000 only, large-scale projects that require multiple departments for decision and approval, long sales cycles (9-18 months) which requires massive cash spend to bide your time.

article thumbnail

Selecting Your Investors

OnlyOnce

Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). Selecting Your Investors. We’ve been through a lot of wars together.

Valuation 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 97
article thumbnail

Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Magical, really.

article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua.

article thumbnail

Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

My Story: The public coming out for my first company, BuildOnline, was in early 2000. Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5

article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Here’s another great B2C example from consumer goods brand YETI. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? In 2002, Elon Musk created Space X. Twitter followers.

Marketing 109