A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). This is a hard slog.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. And yet, revenue went up by 45% YoY. When you think about revenue intelligence platforms, you absolutely expect their content to be full of ignorable charts, graphs, and stats delivered in corporate pseudo-speak that makes your eyes glaze over.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

AUGUST 27, 2020

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. This may mean more revenue, more users, more referrals , or anything else that matters to you. You can’t take one data point and extract valid conclusions from it. Learning to connect business goals to data.

Analytics 90

Analytics Product eCommerce Channel 90

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To achieve friction-free revenue (and who doesn''t want friction-free revenue?), I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50