Remove 2000 Remove B2C Remove Revenue
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). This is a hard slog.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. And yet, revenue went up by 45% YoY. When you think about revenue intelligence platforms, you absolutely expect their content to be full of ignorable charts, graphs, and stats delivered in corporate pseudo-speak that makes your eyes glaze over.

Marketing 109
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Scaling Sales: From Craft to Machine

Seeing Both Sides

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To achieve friction-free revenue (and who doesn''t want friction-free revenue?), I''ll discuss each one below. 1) Enterprise Sales.

Sales 50
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. The two aren’t disconnected, though. Image Source.

B2B 48
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8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136
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How to Come Up with More Winning Tests Using Data

ConversionXL

B2B and B2C. A rough ballpark would be 2000-3000 pageviews per design screen. In your report you should mark every issue with a star rating to indicate the level of opportunity (the potential lift in site conversion, revenue or use of features): ★★★★★. It’s proven to work across industries and business models.