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I have been working with my Partners since November 2000. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering!
In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” This brings a lot of new challenges also for people who are not directly involved in softwareengineering.
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