Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. Services (Cloud, ads, music) have a very different business model. Microsoft executed its 20 th -century business model extremely well, but it missed the new and more important ones. What’s Missing?
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