A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Usually it’s starvation — can’t get enough customers (distribution) to pay enough money for long enough (product/market fit). But, this has implications around compensation, how you find that talent, and why that person wants to work at your company instead of the one down the block who can pay a little bit more.

Government 223

Government Startup Cofounder Technical Support 223

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Steve Blank

OCTOBER 24, 2016

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. Exhaust the channels that are more repeatable, 5–10x.

Product 110

Product Campaign Acquisition Social Media 110

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. Continuing the obsession with deeper relationships… TBT is a newspaper that’s updated 80k times a day, how does the Recency distribution look like? I love governments!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Duct Tape Marketing

SEPTEMBER 14, 2017

We’re going to talk about some of the findings from what, I think, is a somewhat massive undertaking that takes the form of an eBook called The State of Engagement: Insights on Engagement from 2000 Global Consumers and Marketers. Karen Steele: It’s really the channels more than anything. So Karen, thanks for joining me.

Channel 63

Channel Retention Technical Review Software Review 63

Brandanew

JUNE 18, 2015

Content Marketing distribution costs. Most social channels provide very detailed level of analytics, so ensure you’re keeping an eye on what’s working for you. Usually these would start at $2000 at least. Do not buy followers. That’s really not leading to any business benefits.

Cost 100

Cost Marketing Social Media PR 100

Duct Tape Marketing

JANUARY 25, 2023

And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 98

Audience Revenue Distribution Differentiation 98

Feld Thoughts

JUNE 9, 2021

I’ve been working with Matt since 2000. Matt Blumberg has a new book out titled Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams. It’s a follow-up to his previous book, Startup CEO: A Field Guide to Scaling Up Your Business. That year, we merged two companies: Return Path and Veripost.

Fractional CTO 70

Fractional CTO Cofounder Startup Lead Investor 70

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Marketing: Which channels are they active on? Build systems and processes that enable your team to create and distribute content seamlessly. YETI tells a consistent story across all channels. In 2002, Elon Musk created Space X.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MAY 22, 2017

In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Both Sides of the Table

JUNE 28, 2011

These two trends had a major impact on the computing industry from 2000-2005 but the effects weren’t yet felt by the VC industry. That makes both of these amazing companies great channels for startups. The Emergence of “Open Cloud&# Infrastructure. Facebook is a “platform cloud&# provider, too.

Venture Capital 334

Venture Capital Software PHP Open Source 334

Both Sides of the Table

FEBRUARY 3, 2011

<Small plug> – I invested in an awesome company called … awe.sm … that is a performance tracking tool that let’s you measure efficacy of channels like this (email, facebook, twitter, linkedin, etc.) They never did any PR or marketing to get their videos to first get shown on the news during the 2000 election.

Viral 303

Viral Investment Bankers Video Business Model 303

ConversionXL

MARCH 19, 2020

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

Seeing Both Sides

JULY 11, 2013

When you analyze it carefully, unless you can support large quotas due to very large deal sizes, it can simply be too expensive to hire senior sales representatives, distribute them around the country, set up offices and support them.

Sales 50

Sales Technical Review Software Review B2B 50

SVPG

SEPTEMBER 30, 2016

The year was 2000, and the hardest part about the AdWords project was simply getting agreement that they could work on it. Legal wasn't used to distribution via IP enabled devices. Rather than a large reseller channel, Adobe would now have a direct relationship with their customers.

Product 60

Product Technical Review Software Review Engineer 60

Startup Lessons Learned

AUGUST 17, 2020

And then we also looked at our operations and said, "We have a footprint across the US that can produce and distribute millions of meals every week, fresh meals to 400 cities and towns at incredibly affordable prices given the way we have cost optimized our footprint and our program." And our customer base grew probably.

Cofounder 60

Cofounder Security Founder Entrepreneur 60

Duct Tape Marketing

MAY 8, 2019

That’s it, 10 chapters, 20,000 words, 2000 words per chapter. So Write Your Book In a Flash is the name of my book, it’s the name of my website, it’s the name of my Facebook page, it’s the name my YouTube channel where I have lots of questions from people and we answer them through YouTube. Anyone can do this.

Flash 78

Flash Software Review Naming Los Angeles 78

The Next Web

DECEMBER 8, 2013

It turns out that network effects can be broken – Amazon and StubHub took on eBay in the mid 2000’s. The objective is to have a seller treat the personalized store as his or her own online presence and actively market it in existing marketing channels (social media, business directories, TV etc.). Leverage influencers for liquidity.

B2C 136

B2C B2B Demand Vertical 136

www.kalzumeus.com

FEBRUARY 6, 2013

First startup I worked at was in 2000, I found a compromised system and recommended exactly the above. It’s no shortcut for patching your servers/apps, but I’d also recommend using something like Cloudflare to help protect against distributed attacks. Yes, exposing bugs is great. January 31, 2013 at 1:24 pm. #.

Security 101

Security Software Review Ruby Startup 101

Duct Tape Marketing

FEBRUARY 12, 2021

Now, you can even connect your social channels and publish or schedule directly from Canva. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. The best content is created together.

Social Media 99

Social Media Media Management Social Network 99

VC Cafe

DECEMBER 15, 2011

VC Cafe: Like any enterprise business run out of Israel, the challenge is distribution. Back in 2000 I followed the traditional VC trail, raised a lot of money to build (with a cofounder) one of the first interactive advertising companies. BlazeMeter can be used to simulate such attacks very easily and with extra-large capacity.

Cloud 106

Cloud Israel North America EC2 106

ReadWriteStart

SEPTEMBER 24, 2019

Does the photo look like something taken on a mobile phone from 2000? Digital marketers and experts around the world say that content SaaS startups should spend an average of 50% resources on strategic content distribution. Every E-commerce startup needs to market their website and its products through different channels.

Startup 124

Startup eCommerce Audience Widget 124

Mike Michalowicz

JANUARY 17, 2017

Since 2000, the number of IBD shops has almost been cut in half. Then the key is to drive revenue on items the retailer either creates or controls the distribution channel. Focus on sales where you create or control the distribution. Profitability is the main key to business success.

North America 68

North America Iowa America Community 68

Mike Michalowicz

JANUARY 17, 2017

Since 2000, the number of IBD shops has almost been cut in half. Then the key is to drive revenue on items the retailer either creates or controls the distribution channel. Focus on sales where you create or control the distribution. Profitability is the main key to business success.

North America 60

North America Iowa America Community 60

Mike Michalowicz

JANUARY 17, 2017

Since 2000, the number of IBD shops has almost been cut in half. Then the key is to drive revenue on items the retailer either creates or controls the distribution channel. Focus on sales where you create or control the distribution. Profitability is the main key to business success.

North America 60

North America Iowa America Community 60

Duct Tape Marketing

MARCH 28, 2018

I realized, it took me about two months because I’m slow, but I realized that scribes have been doing this for 2000 years. The sell of a traditional publisher is they’ve got all the connections, the sales, distributions in place. We use pretty standard distribution channels to be honest. Buddha, his disciples.

Distribution 72

Distribution IP Audience New York 72

Pascal's View

MAY 13, 2011

ii. Bubble period 1996-2000 totals $243.6 This enabled consolidation among the brokerage houses and banks, which led to the loss of multiple distribution channels for securities and reduced the ability for small players to survive. Amount of venture capital raised has exploded. i. Pre-bubble average 520 IPO’s per year.

Equity 31

Equity Securities and Exchange Commission IPO Marketing 31

Duct Tape Marketing

NOVEMBER 21, 2018

My company, Future Workplace, and Virgin Pulse partnered in a study of over 2000 managers and employees in 10 countries. John Jantsch: And you know what’s interesting, there’s so many companies today that have distributed workforce. It’s those who distribute it freely. I think you need a good network.

Technology 60

Technology Artificial Inteligence Social Media New York 60

Austin Startup

MARCH 7, 2021

San Antonio has Geekdom with USAA and Port San Antonio with the Air Force Cyber Command; Houston has The Ion with Rice University, Microsoft and NASA and The Cannon distributed across the city; Dallas has Pegasus Park with UT Southwestern and Lyda Hill Philanthropies; and Austin has Capital Factory with the Army Futures Command.

Texas 90

Texas San Antonio Houston Dallas 90

Duct Tape Marketing

SEPTEMBER 13, 2018

My company, Future Workplace, and Virgin Pulse partnered in a study of over 2000 managers and employees in 10 countries. John Jantsch: And you know what’s interesting, there’s so many companies today that have distributed workforce. It’s those who distribute it freely. I think you need a good network.

Technology 35

Technology Artificial Inteligence Social Media New York 35

www.chubbybrain.com

SEPTEMBER 28, 2011

declined Microsoft’s offer (summer 2000) to be the first enterprise software company with a.NET product (a Microsoft employee came back from a follow-up meeting with Allen and said “He reminds me of a lot of CEOs of companies that we’ve worked with… that have gone bankrupt.”). During this year they. before finishing the new product (ACS 4.x);

Cofounder 89

Cofounder Startup Technical Cofounder CTO Hire 89

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Perfecto Mobile [profitable and well funded].

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

maplebutter.com

JANUARY 8, 2013

I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. This has presented a problem of the decision makers at resorts balking on spending 50K+ on an unproven idea, although we did a beta test around 2000 with 3 mountains that went well.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

MAY 25, 2021

If you become their primary customer acquisition channel, you can now use your influence with the front door of the healthcare system to create a more democratized marketplace for the rest of the healthcare. And my goal was that when vaccines were available, we will be using pop-ups as the kind of core vaccine distribution infrastructure.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60

Steve Blank

JANUARY 4, 2012

From sources that the studios at one time claimed would put them out of business: Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads. The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses.

Silicon Valley 336

Silicon Valley Distribution Washington Channel 336