Product Launches: 5 Unexpected Lessons from the Real World
ConversionXL
FEBRUARY 27, 2019
Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. The SaaS test balloons helped gauge the potential traction on social media and other channels.
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