2001 Advertising Campaign PPC 
ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. You’ll get an inside look into some of the most successful marketing campaigns of all time. On marketing and advertising. Ponderings of a PPC Professional by Kirk Williams (2020). – Al Ries. “Be interesting!
ConversionXL
APRIL 12, 2012
According to the book Sex in Advertising: Perspectives on the Erotic Appeal around 20% of all ads use sex ( a good collection here ). Most big companies have used sex to advertise. So, you’re their advertising agency and you’re pitching these ideas to these men. The Wonderbra ‘Hello Boys’ campaign is a great example.
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