2001 Advertising PPC Product 
ConversionXL
JANUARY 8, 2021
Products that require a high degree of behavior change are doomed to fail. What does it take to build products your customers love to use? What separates a wildly successful product from one that fails to gain traction? Published in early 2001, Positioning remains as relevant and actionable now as it was then.
ConversionXL
APRIL 12, 2012
According to the book Sex in Advertising: Perspectives on the Erotic Appeal around 20% of all ads use sex ( a good collection here ). Most big companies have used sex to advertise. So, you’re their advertising agency and you’re pitching these ideas to these men. Of course you already knew this. People rarely know.
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