How and When to Use Sex to Sell More
ConversionXL
APRIL 12, 2012
According to one study an overwhelming 61 percent of the respondents say that sexual imagery in a product’s ad makes them less likely to buy it. Interestingly, 53 percent of respondents surveyed said they are more likely to buy a product that is advertised using the imagery of love. Perhaps sex doesn’t sell, after all.
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