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The Best Books for Marketers (New and Old)

ConversionXL

After reading, you’ll be well equipped to better both your customers and yourself. What does it take to build products your customers love to use? Published in early 2001, Positioning remains as relevant and actionable now as it was then. It’s full of counterintuitive insights. Hooked by Nir Eyal (2008). – Nir Eyal.

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How and When to Use Sex to Sell More

ConversionXL

A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. The Wonderbra ‘Hello Boys’ campaign is a great example. Of course, these surveys were asking people how they would behave.