The Best Books for Marketers (New and Old)
ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. You’ll get an inside look into some of the most successful marketing campaigns of all time. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. – Al Ries. – April Dunford.
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