How and When to Use Sex to Sell More
ConversionXL
APRIL 12, 2012
University of Florida advertising professor Robyn Goodman ( source ). A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. The Wonderbra ‘Hello Boys’ campaign is a great example.
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