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The Best Books for Marketers (New and Old)

ConversionXL

Published in early 2001, Positioning remains as relevant and actionable now as it was then. You’ll get an inside look into some of the most successful marketing campaigns of all time. The Lean Startup by Eric Ries (2011). Ponderings of a PPC Professional by Kirk Williams (2020). – Al Ries. – Eric Ries.

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