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The Best Books for Marketers (New and Old)

ConversionXL

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. Published in early 2001, Positioning remains as relevant and actionable now as it was then. That all assumes you can find the right book. We can help. Let’s dive in!

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How and When to Use Sex to Sell More

ConversionXL

Some say that fitness marketing is almost soft porn these days. A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. The Wonderbra ‘Hello Boys’ campaign is a great example.