2001 Campaign PPC Product 
ConversionXL
JANUARY 8, 2021
Products that require a high degree of behavior change are doomed to fail. What does it take to build products your customers love to use? What separates a wildly successful product from one that fails to gain traction? Published in early 2001, Positioning remains as relevant and actionable now as it was then.
ConversionXL
APRIL 12, 2012
According to one study an overwhelming 61 percent of the respondents say that sexual imagery in a product’s ad makes them less likely to buy it. Interestingly, 53 percent of respondents surveyed said they are more likely to buy a product that is advertised using the imagery of love. Perhaps sex doesn’t sell, after all.
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