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The Best Books for Marketers (New and Old)

ConversionXL

Published in early 2001, Positioning remains as relevant and actionable now as it was then. You’ll get an inside look into some of the most successful marketing campaigns of all time. Whether you’re looking to reword a call to action or write sales copy, this book teaches the art of putting words on a page.

PPC 134
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How and When to Use Sex to Sell More

ConversionXL

Is it cause it’s really boosting sales? A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. The Wonderbra ‘Hello Boys’ campaign is a great example. People rarely know.