The Best Books for Marketers (New and Old)
ConversionXL
JANUARY 8, 2021
The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered. Published in early 2001, Positioning remains as relevant and actionable now as it was then. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. – Al Ries.
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