The Best Books for Marketers (New and Old)
ConversionXL
JANUARY 8, 2021
After reading, you’ll be well equipped to better both your customers and yourself. What does it take to build products your customers love to use? Published in early 2001, Positioning remains as relevant and actionable now as it was then. Why do so many companies fail to differentiate ? Hooked by Nir Eyal (2008).
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