ConversionXL
JANUARY 8, 2021
After reading, you’ll be well equipped to better both your customers and yourself. What does it take to build products your customers love to use? Published in early 2001, Positioning remains as relevant and actionable now as it was then. It’s full of counterintuitive insights. Hooked by Nir Eyal (2008). – Nir Eyal.
ConversionXL
NOVEMBER 12, 2015
The concept of scent really began in 2001 , when a Xerox Palo Alto Researcher, Dr. Ed Chi, reported that the way humans track information is not unlike the way that animals track food. Here’s how Bryan Eisenberg put it in Always Be Testing : “If you interrupt your scent trail, you leave your customer stranded. What Is “Scent” Anyway?
ConversionXL
APRIL 12, 2012
A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. If you want your customers to think short-term and go for immediate satisfaction (impulse purchases), using sexual imagery is a good idea.
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