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The Best Books for Marketers (New and Old)

ConversionXL

After reading, you’ll be well equipped to better both your customers and yourself. What does it take to build products your customers love to use? Published in early 2001, Positioning remains as relevant and actionable now as it was then. It’s full of counterintuitive insights. Hooked by Nir Eyal (2008). – Nir Eyal.

PPC 134
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How and When to Use Sex to Sell More

ConversionXL

Is it cause it’s really boosting sales? A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. Most big companies have used sex to advertise. Why are there so many ads using sex?