What’s The One Thing That Creates High User Engagement?
ConversionXL
NOVEMBER 12, 2015
The concept of scent really began in 2001 , when a Xerox Palo Alto Researcher, Dr. Ed Chi, reported that the way humans track information is not unlike the way that animals track food. Here’s how Bryan Eisenberg put it in Always Be Testing : “If you interrupt your scent trail, you leave your customer stranded. What Is “Scent” Anyway?
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