The Best Books for Marketers (New and Old)
ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. Based on the idea that we all have an entrepreneur, manager , and technician inside of us, the book equips you to make the most of each skill set.
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