The Best Books for Marketers (New and Old)
ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. From naming your product to using your strengths to your advantage, this short read gives you plenty to implement in your own marketing and branding efforts. Why do so many companies fail to differentiate ? – Al Ries. Who not how.
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