The Best Books for Marketers (New and Old)
ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. Ponderings of a PPC Professional by Kirk Williams (2020). In general, the mind accepts only that which matches prior knowledge or experience.
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