The Best Books for Marketers (New and Old)
ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. In Delivering Happiness , the late Tony Hsieh details how he built an incredible company culture and went to extremes to make customers and employees happy. The Lean Startup by Eric Ries (2011). – Al Ries. – Eric Ries.
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