The Best Books for Marketers (New and Old)
ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. The Lean Startup by Eric Ries (2011). The Lean Startup explores the scientific process of creating products and services your customers love—without spending months or years walking toward a dead end. – Al Ries. – Eric Ries.
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