ConversionXL

JANUARY 8, 2021

Products that require a high degree of behavior change are doomed to fail. What does it take to build products your customers love to use? What separates a wildly successful product from one that fails to gain traction? Published in early 2001, Positioning remains as relevant and actionable now as it was then.

PPC 134

PPC Marketing Lean Differentiation 134

ConversionXL

NOVEMBER 12, 2015

The concept of scent really began in 2001 , when a Xerox Palo Alto Researcher, Dr. Ed Chi, reported that the way humans track information is not unlike the way that animals track food. They wasted their PPC money sending me to a page that was irrelevant to my pre-click interests. What Is “Scent” Anyway? That is, they follow a scent.

Matching 48

Matching PPC Conversion Charlotte 48

ConversionXL

APRIL 12, 2012

According to one study an overwhelming 61 percent of the respondents say that sexual imagery in a product’s ad makes them less likely to buy it. Interestingly, 53 percent of respondents surveyed said they are more likely to buy a product that is advertised using the imagery of love. Perhaps sex doesn’t sell, after all.

Advertising 118

Advertising San Francisco Florida PPC 118