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The Best Books for Marketers (New and Old)

ConversionXL

Products that require a high degree of behavior change are doomed to fail. What does it take to build products your customers love to use? What separates a wildly successful product from one that fails to gain traction? Published in early 2001, Positioning remains as relevant and actionable now as it was then.

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How and When to Use Sex to Sell More

ConversionXL

Is it cause it’s really boosting sales? According to one study an overwhelming 61 percent of the respondents say that sexual imagery in a product’s ad makes them less likely to buy it. percent recalled the correct brand/product for the nonsexual ads; for the sexual ads, 9.8 Why are there so many ads using sex?